Taichung manufacturer fulfills his dream by operating a rural bookstore (2015/03/06)

A love of reading led Taichung entrepreneur Lobsang Wang to open a bookstore. He doesn’t pressure customers to make purchases, and instead encourages them to browse. Despite big losses in his first year, he says he’s prepared to keep the bookstore open to inspire others to read.

At 11 am when this bookstore opens, a number of customers are already waiting outside eager to enter.

These book racks and a bar are all made from wood typically found in a cafe, but it’s actually a bookstore. Customers aren’t required to make a purchase. The owner encourages everyone to browse as long as they want.

The owner, Lobsang Wang, manufactures stair lifts, though his hobby has always been reading books. A year and a half ago he invested NT$40 million in a bookstore located at the border of Taichung, Changhua and Nantou. It was his hope that this new bookstore would encourage more people to read.

Voice of Lobsang Wang
Everyone thought I was crazy, but I feel very happy. I am living out a dream.

Over its first year, this independent bookstore lost NT$1 million. But Wang, who believes that books can never be replaced by e-books, is prepared to invest another NT$10 million to keep the bookstore open for another 10 years.

Huang Jing-ru
Customer
I am truly moved almost to the point of tears. Coming here today was really worth it.

For Wang, the personal investment and even the losses that he has incurred have been worthwhile.
 
     
     
 
中文 Chinese  
鼓勵閱讀 男賠本開書店燒錢千萬

台中一名升降椅製造商汪世旭,平常熱愛閱讀,為了帶動全民讀書風氣,他蓋了一間書店,凡是來光顧者不必花錢,但"低銷是看一本書",營業一年多來,不賺反賠掉100萬,汪世旭被笑傻瓜,仍甘願花一千萬,準備讓書店燒10年.

上午11點準時開店,但一堆客人早已等在門前,準備進入”黃金屋”

幾排書架、還有料理吧台,全木造裝潢,陳設就像咖啡廳,但其實這是間書店,入內的民眾,不必消費,但老闆卻有個不成文的"低消"條件

這家書店主人汪世旭,是一位升降椅的製造商,閒暇嗜好就是埋首書堆,一年半前,砸了四千萬在中彰投交界的偏僻農村,蓋了這間書房,鼓勵大家唸書

[[聲音來源:書店主人 汪世旭]]
“大家都覺得我是個瘋子,不過我還蠻開心的,能夠實踐這樣的夢想”

一年多來,獨立書房燒掉一百多萬,但汪世旭堅持,實體書店,絕不能被電子書取代,他準備一千萬,要讓他撐個十年

[[民眾 黃靖茹]]
“超感動的,感動快要掉眼淚,今天來到這裡真的是不虛此行了”

俗話說書中自有黃金屋,這就是汪世旭的賠錢開書店的擇善固執
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