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Department stores offer short-term leases for spaces as small as 2 pings (2014/01/21)

The high cost of commercial space is leading many department stores to offer short-term rentals for stands as small as 2 pings. Some of the micro-businesses that fill these spaces are proving to be a huge hit among shoppers.

This person works quickly to replenish stocks of kimchi. Sales reach as much as 250 pieces a day.

A neighbor is doing equally well. By selling meat, its weekend revenues approach up to NT$100,000.

In just a small space, these businesses earn tens of millions of NT dollars in revenues each year. They even beat cosmetic counters to be among the top retailers in the entire department store.

Ruan Chi-wei
Stall Operator
Sales are very good, and because the space is so small we only need a staff of three or four people. In terms of per ping efficiency, it is much better than us operating our own outlet.

This department store is looking to fill its empty space with small businesses, some on short-term contracts.

Each department store has a different strategy. Rather than collecting rent, this one takes a commission of between 20 and 25 percent of revenues. Products must be popular, novel, new or on sale.

“Sometimes they are cheaper than other retail counters and sometimes they even have better stock.”

The spaces that these short-term tenants typically seek out are in high traffic areas near escalators, doorways or toilets. They might be small, but many are doing big business.

兩坪經濟學

做生意店面要大器，是很多商家的堅持，但現在因為房租越來越貴，有百貨公司將畸零的空間--兩坪拿來短租，沒想到兩坪空間，卻可以創造出一年好幾千萬營業額，坪效甚至比化妝品專櫃還要高！

補貨動作要快，因為罐裝泡菜超熱銷，一天最多可以賣出250盒，生意旺到不行。

隔壁鄰居也沒閒著，忙著烤肉干吸引人氣，假日最高營業額，一天逼近10萬元。

這家泡菜攤單日營收3.5萬，加上肉干店10萬，一年365天下來，兩坪大的空間，就創造將近5千萬佳績，打敗化妝品專櫃，拿下全館第一名。

[[業者 阮啟偉]]
銷售量非常好，因為這麼小的位置，我們要三四個人來應付才行，以坪效來講的話，一定比我們自己的直營門市還好。

像這樣百貨公司無法利用的畸零地，要租給專櫃，面積不夠大，又不想浪費，有的就拿來短租。

不過這間百貨的策略是不收租金，只向業者抽取20%-25%營收，但前提是，必須具有"話題性"，符合國內首櫃、新品或是促銷商品，才能簽約。

[[民眾]]
價位比較平價，比一般專櫃還要平價， 有時候也會撿到好貨。

這些臨時櫃位都選在手扶梯、門口、或是洗手間附近，位置非首選，卻是人潮最多的地方，因此"精華小坪數空間"，也讓店家擠破頭要承租。