Taichung manufacturer fulfills his dream by operating a rural bookstore (2015/03/06)
A love of reading led Taichung entrepreneur Lobsang Wang to open a bookstore. He doesn’t pressure customers to make purchases, and instead encourages them to browse. Despite big losses in his first year, he says he’s prepared to keep the bookstore open to inspire others to read.
At 11 am when this bookstore opens, a number of customers are already waiting outside eager to enter.
These book racks and a bar are all made from wood typically found in a cafe, but it’s actually a bookstore. Customers aren’t required to make a purchase. The owner encourages everyone to browse as long as they want.
The owner, Lobsang Wang, manufactures stair lifts, though his hobby has always been reading books. A year and a half ago he invested NT$40 million in a bookstore located at the border of Taichung, Changhua and Nantou. It was his hope that this new bookstore would encourage more people to read.
Voice of Lobsang Wang Everyone thought I was crazy, but I feel very happy. I am living out a dream.
Over its first year, this independent bookstore lost NT$1 million. But Wang, who believes that books can never be replaced by e-books, is prepared to invest another NT$10 million to keep the bookstore open for another 10 years.
Huang Jing-ru Customer I am truly moved almost to the point of tears. Coming here today was really worth it.
For Wang, the personal investment and even the losses that he has incurred have been worthwhile.
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