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4. Explain groupthink and its effects using example of the computer company.
Groupthink is a process in which individual members of a group conform their ideas to the group consensus even if the result may not be well. The professor
n the lecture uses his personal experience in a computer company to illustrate this process. Once he and his co-worker suggested to give their computer a design make-over to look cooler in order to attract new customers. At first, the majority supported their suggestion. But there were a few senior managers who didn’t support. Then some supporters changed their mind, so did the professor’s co-worker. The co-worker changed his mind because he didn’t want to make a bad impression on senior managers. He thought disagreeing with them might harm his future promotion. Then after a long discussion and with more and more people sided with senior managers, the professor himself thought he was the only one who’s delaying the decision. Then, he voted against himself. So they all agreed not to have this design make-over. At last, the company lost profit because its competitors came up with good-looking computers and win more customers.