Taipei mayor to employ behavioral theory to encourage adherence to traffic rules (2015/01/30)
After
seeking to solve perceived problems with build-operate-transfer
projects in the capital, Taipei Mayor Ko Wen-je is turning his attention
traffic infractions. The city today announced 10 accident hot spots. Ko
hopes that by focusing attention on these areas, drivers will naturally
observe the rules of the road.
Ko’s plan involves combining behavioral theory with assistance from online users.
Ko Wen-je Taipei Mayor The
Hawthorne effect is also called the guinea pig effect. The idea relates
to how constant observation of a guinea pig can cause it to act
differently from how a guinea pig would normally act. By announcing 10
accident hot spots, online users will automatically help us investigate.
Our Farglory intervention is the same. People are automatically
providing ammunition.
One analyst believes the effect will be limited.
Chu Hsueh-heng Analyst Just
having someone watch or report violations won’t cause much fear. I
think capacity for improvement is limited. Unless these people have high
moral standards, I don’t believe it would be very helpful in the short
term to have lots of online users participate or lots of people watch.
But Ko is confident that joint public-private participation can improve driving behavior in the city.
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