Taipei mayor to employ behavioral theory to encourage adherence to traffic rules (2015/01/30)

After seeking to solve perceived problems with build-operate-transfer projects in the capital, Taipei Mayor Ko Wen-je is turning his attention traffic infractions. The city today announced 10 accident hot spots. Ko hopes that by focusing attention on these areas, drivers will naturally observe the rules of the road.

Ko’s plan involves combining behavioral theory with assistance from online users.

Ko Wen-je
Taipei Mayor
The Hawthorne effect is also called the guinea pig effect. The idea relates to how constant observation of a guinea pig can cause it to act differently from how a guinea pig would normally act. By announcing 10 accident hot spots, online users will automatically help us investigate. Our Farglory intervention is the same. People are automatically providing ammunition.

One analyst believes the effect will be limited.

Chu Hsueh-heng
Analyst
Just having someone watch or report violations won’t cause much fear. I think capacity for improvement is limited. Unless these people have high moral standards, I don’t believe it would be very helpful in the short term to have lots of online users participate or lots of people watch.

But Ko is confident that joint public-private participation can improve driving behavior in the city.








中文 Chinese  
減少肇事率 柯文哲找網軍幫忙

台北市府今天舉行交通會報，公布去年北市10大肇事熱點，但要怎麼做, 才能降低肇事率，市長柯文哲引用「霍桑效應」，說一件事情只要一直關注，自然會變好，網軍成了他最好的選項。

要如何降低市內交通肇事熱點的肇事率，台北市長柯文哲突發奇想，要找網軍幫幫忙。

[[台北市長 柯文哲]]
“"霍桑效應"，在學術上也叫"天竺鼠效應"，用天竺鼠做動物實驗，你一直在看他，那隻天竺鼠的表現，跟正常的天竺鼠，表現不太一樣，所以你公佈那10個(肇事)點，網軍自動幫你做調查，我們現在"打遠雄"也是這樣，自動有人提供彈藥”

對柯市長新創的降低肇事方案，網路觀察家朱學恆持保留態度。

[[網路觀察家 朱學恆]]
“單純只是有人監看，或是有人檢舉，沒有嚇阻力，我覺得他的改善力量有限，除非這些人，都有很高的道德標準，否則我想短時間之內，有很多的網友參與，有很多的人在看，恐怕沒有用”

不過柯文哲對自己的方法很有信心，要相關局處立刻動起來，研擬公民參與揪肇事的方案。










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