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 Comic book shops challenge traditional business model by offering DVD rentals (2013/12/16)

The downfall of local DVD rental shops is being accompanied by a rise in movie rentals by shops specializing in comic books. These providers of reading materials are turning into one-stop shops for family entertainment.

Here we see a display of DVD rentals. But a closer look reveals that this store specializes in renting comic books and other reading materials.

Wu Fan
Comic Store Employee
If a whole family comes together, they can rent a new DVD. Dad can also look at a novel, Mom can rent a magazine and the children can rent comics.

Believing that consumers may be uninterested in shuttling between stores, this chain decided to branch out into the DVD rental market. This particular store rents between 100 and 120 DVDs a day. Its collection of over 1,000 DVDs is not any smaller than a typical DVD shop.

Digital downloads along with comic book stores entering the market have led the number of Taiwan’s specialized DVD rental shops to decrease from more than 1,000 five years ago to less than 500. Most of the remaining DVD rental stores have had to alter their business model.

Su Wu-hua
DVD Rental Company
Revenue from movie rentals has declined about 13 percent compared to last year. To achieve better marketing channels we have moved upstream into film production.

With a change in the public’s spending habits, the market for companies specializing in DVD rentals is rapidly shrinking.

租片業式微

五年前影視租片業達到顛峰，如今不只受到網路衝擊，就連連鎖漫畫店，也把DVD納為出租主力項目，單店平日就能租出上百片，相較之下，DVD專門店則已漸趨式微。

強打DVD一字排開，不過仔細看，這兒不是DVD專門店，而是家複合式漫畫店。

[[漫畫店家 吳凡]]
可能爸爸來看小說，媽媽可以租雜誌，小孩子可以租漫畫，或是全家帶一部，比較新的影片帶回家看，一次全部都可以租得到。

看準消費者，懶得東奔西跑的心態，連鎖漫畫店大舉進攻DVD租片市場。以這家漫畫店店為例，每天出租量100到120片，整間店片庫存量破千，規模不比DVD專門店小。

數位衝擊、外加漫畫店加入戰局，全台DVD專門店，從5年前上千家總數，銳減只剩一半不到，過去已有九成租片業務微調轉型。

[[影視專門出租業者 蘇武華]]
影音出租通路上面的營收，大概比去年衰退13%左右，為了要讓我們的通路更有效的運用，所以我們積極跨足上游去，我們在今天也開始發行電影。

民眾消費習慣改變，業者求變應萬變，試圖穿出DVD租片業這道窄門，作出市場區隔。